In the fast-evolving world of healthcare and MedTech, where science meets storytelling and innovation demands clarity, Amanda Baccarini, Chief Marketing Officer of Bracco, stands as a dynamic force transforming how global healthcare brands connect, communicate, and create impact.With over two decades of experience spanning MedTech and Pharmaceuticals, Amanda has built her reputation as a creative and strategic global leader who blends business acumen with human insight. Her journey is one of continuous evolution,across continents, disciplines, and markets, culminating in her leadership at Bracco, a global leader in diagnostic imaging Headquartered in Milan and operating in over 100 countries, the Group offers a broad portfolio of contrast agents, molecular imaging radiotracersand specialized medical devices.“Marketing is not simply promotion,” Amanda says. “It’s the bridge that connects innovation, sustainable growth, and people. Everything I do starts and ends with people, our customers, our patients, and the teams who make our mission possible. I believe innovation is made by people, for people, because every technological advancement begins with human curiosity and exists to improve human lives.”

A Journey of Connection and Purpose

Amanda’s professional journey has always revolved around healthcare — a sector she describes as “deeply human, scientific, and purpose-driven.” Beginning in sales and product management before transitioning into communications, branding, portfolio marketingand commercial excellence, her career is a reflection of curiosity and adaptability.Early on, she recognized that marketing occupies a unique place at the intersection of science and business — translating complex medical innovation into clear, value-driven messages that resonate with healthcare professionals and patients alike. Having worked across three continents, Amanda developed a keen sensitivity to cultural nuance and a belief that effective marketing begins with understanding people. “Whether it’s a radiologist, a hospital partner, or a patient behind the diagnosis, I always remind my teams that we’re speaking to people first — not markets or segments.”Three pivotal experiences, she says, shaped her as a leader: launching breakthrough medical innovations on a global scale, leading diverse international teams, and joining Bracco as CMO — where she has built an integrated marketing ecosystem and six global Centers of Excellence that now support business growth in more than 100 countries.